Forbes – Economic Lockdown

Cesar Tezeta | Forbes — Economic Lockdown Editorial Illustration & Visual Storytelling

Editorial illustration and conceptual visual storytelling created for Forbes, exploring economic lockdown and social impact through cinematic imagery and contemporary editorial art direction. Conceptual illustration empowered by motion. Illustrator and 2D animator based in Malaga, Spain. Open for commissions, brand collaborations and animation projects.

editorial illustration, Forbes illustration, conceptual illustration, visual storytelling, economic illustration, magazine illustration, art direction, cinematic illustration, editorial art, contemporary illustration

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Forbes – Economic Lockdown

(ES)

Cliente: Forbes

Briefing: Una ilustración que trate la tendencia de la sociedad española al ahorro en respuesta a la incertidumbre y el miedo a un colapso económico por la crisis del COVID-19.

Target: Lectores, inversores, analistas económicos

Tono: Serio, grave, transmite preocupación. El rojo y azul marino del interior de la casa genera un contraste fuerte y duro. El amarillo representa el dinero (a la vez lo que está fuera y lo que estamos perdiendo en casa).

AD: Juanan Velázquez

El articulo.

Client: Forbes

Briefing: Illustration addressing the tendency of Spanish society to save money in response to uncertainty and fear of an economic collapse caused by the COVID-19 crisis.

Target: Readers, investors, economic analysts

Tone: Serious, somber, conveying concern. The red and navy blue inside the house create a strong, hard contrast. Yellow represents money (both the economics outside and the family savings).

AD: Juanan Velázquez

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Forbes – Economic Lockdown

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