Swiss Travel Pass

Cesar Tezeta | Cultura Inquieta — Editorial Illustration & Art Direction for Cultural Media

Editorial illustration and art direction project created for Cultura Inquieta, combining conceptual illustration and visual storytelling over photography for cultural media content. Illustrator and 2D animator based in Malaga, Spain. Open for commissions, brand collaborations and animation projects.

editorial illustration, art direction, visual storytelling, cultural illustration, magazine illustration, conceptual illustration, branded content, photographic intervention, contemporary illustration, visual artist

21362

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(ES)

Cliente: Cultura Inquieta y Swiss Travel Pass

Briefing: Creación de caricaturas estilizadas de Mary W. Shelley y Lord Byron para una campaña publicitaria del Swiss Travel Pass.

Target: Lectores interesados en viajes culturales, turismo, museos, arte moderno y estilo de vida activo y moderno.

Tono: Desenfadado, divertido. Hay que integrar a los personajes en distintas situaciones en galerías de arte y museos de manera que destaquen claramente de los fondos variados y coloridos del entorno museístico.

AD: Cultura Inquieta

Link: Cultura Inquieta.

(EN)

Client: Cultura Inquieta and Swiss Travel Pass

Briefing:

Creation of stylized caricatures of Mary Wollstonecraft Shelley and Lord Byron for an advertising campaign for the Swiss Travel Pass.

Target Audience: Readers interested in cultural travel, tourism, museums, modern art, and an active, contemporary lifestyle.

Tone: Light-hearted and fun. The characters should be integrated into different situations within art galleries and museums in a way that makes them clearly stand out from the varied and colorful museum backgrounds.

AD: Cultura Inquieta

Link: Cultura Inquieta.

Swiss Travel Pass

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