Cesar Tezeta | Libros a la Calle — Illustration, Art Direction & Editorial Campaign Animation. Conceptual illustration empowered by motion
Editorial illustration, art direction and animated visual storytelling created for Libros a la Calle. Cultural campaign combining cinematic illustration, motion design and public space communication. Illustrator and 2D animator based in Malaga, Spain. Conceptual illustration empowered by motion. Open for commissions, brand collaborations and animation projects.
editorial illustration, art direction, motion design, cultural campaign, visual storytelling, public space campaign, animated illustration, editorial animation, branded content, cinematic illustration
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Asociacion Editores Madrid

(ES)

Cliente: Asociación de Editores de Madrid y Comunidad de Madrid

Briefing: Creación de una ilustración original para la campaña cultural Libros a la Calle, integrada en soportes de transporte público y espacios urbanos. Desarrollo de una pieza visual a partir de un fragmento literario seleccionado para fomentar la lectura y acercar la literatura al público general.

Target: Lectores, usuarios del transporte público, amantes de la literatura, la ilustración y la cultura urbana. Público amplio interesado en iniciativas culturales accesibles y contemporáneas.

Tono: Cercano, evocador y visualmente impactante. Ilustración con personalidad autoral, composición llamativa y una estética contemporánea capaz de transformar los trayectos cotidianos en experiencias culturales. Uso de color y narrativa visual para destacar en entorno urbano y captar la atención del viajero.

AD: Asociación de Editores de Madrid

Link: Libros a la calle

(EN)

Client: Asociación de Editores de Madrid and Comunidad de Madrid

Briefing: Creation of an original illustration for the cultural campaign Libros a la Calle, integrated into public transport media and urban spaces. Development of a visual piece based on a selected literary excerpt to encourage reading and bring literature closer to the general public.

Target Audience: Readers, public transport users, and people interested in literature, illustration, and urban culture. A broad audience engaged with accessible and contemporary cultural initiatives.

Tone: Warm, evocative, and visually striking. An illustration with a strong authorial identity, eye-catching composition, and a contemporary aesthetic capable of transforming everyday commutes into cultural experiences. Use of color and visual storytelling to stand out in urban environments and capture commuters’ attention.

AD: Asociación de Editores de Madrid

Link: Libros a la calle

Category

Editorial Illustration

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