UCB Pharma

Cesar Tezeta | Carla’s Planet — Conceptual Illustration & 2D Animation for UCB Pharma. Conceptual illustration empowered by motion

Conceptual illustration and 2D animation project created for a UCB Pharma awareness campaign about hidradenitis suppurativa. The piece combines art direction, motion graphics, and visual storytelling to portray the emotional impact of the disease through symbolic dreamlike environments. Specialized in conceptual illustration, animation, and cinematic visual development for brands, agencies, and cultural projects. Illustrator and 2D Animator based in Malaga, Spain. Open for commissions, brand collaborations and animation projects.

motion design, visual storytelling, conceptual illustration, healthcare campaign, art direction, branded animation, 2D animation artist

21429

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(ES)

Cliente: La Boutique 77 y UCB Pharma

Briefing: Creación de tres escenas animadas para insertar en los vídeos de una campaña informativa sobre la hidradenitis supurativa. Entorno espacial, onírico, que representa el mundo interior de la protagonista.

Tareas: Diseño de personaje y fondos, storyboard del briefing a través de una narración visual metafórica en la que la geografía somatiza los síntomas de la enfermedad (volcanes, supuraciones, grietas, sequedad, etc.), ilustración, rigging y finalmente la animación 2D final de las piezas.

Target: Personas interesadas en temas de salud y farmacia, pacientes de la enfermedad y familiares, amantes de la animación. Público general adulto.

Tono: Serio, grave, empático. Espacios opresivos, reactividad del personaje al entorno, soledad, dolor y sufrimiento pero mostrados con una estética limpia y colorida.

AD: Jonathan Díaz Guevara y Paula Mira

(EN)

Client: La Boutique 77 and UCB Pharma

Briefing: Creation of three animated scenes to be integrated into the videos of an informational campaign about hidradenitis suppurativa. A dreamlike outer-space environment represents the protagonist’s inner world, where the landscape embodies the symptoms of the disease through volcanoes, suppurations, cracks, dryness, and other visual metaphors.

Tasks: Character and environment design, storyboard development based on a metaphorical visual narrative in which the landscape embodies the symptoms of the disease (volcanoes, suppurations, cracks, dryness, etc.), illustration, rigging, and final 2D animation of the pieces.

Target Audience: People interested in health and pharmaceutical topics, patients affected by the disease and their families, animation enthusiasts, and a general adult audience.

Tone: Serious, dramatic, and empathetic. Oppressive environments, strong interaction between the character and the surroundings, loneliness, pain, and suffering portrayed through a clean and colorful visual aesthetic.

AD: Jonathan Díaz Guevara and Paula Mira

UCB Pharma

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